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Larry Chasse Resume

Larry / Lawrence ChasseLooking for help with your digital marketing campaigns?  As a 16 year digital marketing veteran and a 9 year military veteran, I can help by being a part of a team or as a management consultant to a team.  References are available upon request.

My Contact Information:
Telephone: 207.613.7070
E-mail: larry.chasse@gmail.com

Digital Marketing Experience

Digital marketing freelancer assisting companies and organizations with their digital marketing efforts online.

  • Developing reporting and client feedback mechanisms for clients.
  • Project management (Agile, Six Sigma, and Project Management disciplines).
  • Manage stores using Magento, Shopify and Prestashop platforms.
  • Speaker at local events providing knowledge about digital marketing to groups.
  • SEM campaigns, keywords, and analytics for Google, Yahoo (Gemeni), and Bing platforms.
  • CSE management using Connexity, Houzz, and Nextag platforms.
  • SEO management
  • PLA management using Google and Bing.
  • Published a book on email marketing
  • Responsible for developing the email marketing efforts for over 6,000 veterinarian practices.
  • Part of Inc. 500’s top companies 2 years in a row in 2012 and 2013.
  • Client email open rates range from 26-60%.
  • Created valuable segments which drove upwards of $5 per email received.
  • Led the design of store templates for clients including wire-framing, user testing, and focus groups.
  • Writing copy for practice and client communications.
  • Developed programs with the sales teams to drive leads.
  • B2B Lead pages had an average of 5%-10% conversion (visitor/lead).
  • Maintain the B2B website including the technical aspects of upgrading the platform, creating accounts, and the addition of any new functionality.
  • Developed and collected the analytics data, which provided the framework for decisions with the marketing and sales teams.
  • Developed the Standard Operating Procedures (SOP) for marketing teams to reduce risk and errors with programs.
  • Managed marketing teams and technical groups globally.

Project Management Experience:

Proven track record of working with the business and technology teams to drive projects to completion, using Agile, Six Sigma, or basic project management principles.

  • Product Owner for the marketing group on the Scrum team prioritizing work based on business value and resources available.
  • Facilitating groups to identify needs and requirements for projects (loyalty, new websites, ERP systems, CRM systems, Salesforce.com, email platforms, and others).
  • Wrote the Scrum development stories and communicated priorities across the company.
  • Trained team members in Six Sigma methodologies.
  • Trained and implemented processes for launching products to the web. The process involved the product team, IT team, E-Commerce team, and the Graphics team.
  • Worked with the electrical engineers and IT to develop additional content and tools for customers including; modeling tools, design center application, online training, webinars, lead generation pages, and several other tools.
  • Implemented a customer service process globally for the company with the use of a new Knowledge Base application. Setup a web of subject matter experts globally to address customer questions.
  • Communication experience working with teams from across the globe.  Trained and gathered requirements from teams from the U.K., U.S., Korea, Japan, and China for several projects.
  • Led the requirements facilitation and gathering for the Salesforce.com global implementation at Fairchild Semiconductor.
  • Received black belt training and ran the Six Sigma project for Samples globally. I was one of only 20 black belts hand-picked throughout the company to lead business process improvements.
  • Developed the business proposal and managed the project for a new “Online Business Case” system. Previous to this system only 10% of our products reached 100k of revenue. With the new system we increased that percentage to 34%.

Some of my clients (past and present).

Other Information About Me

United States Navy Veteran
Submarine Service for 9 years as an Electronics Technician / Aerographer (weather forecaster)

Education: 

Southern New Hampshire University
Bachelor’s of Science, Marketing 3.87 GPA

University of Phoenix
Computer Science, 2 years of coursework 3.85 GPA

Six Sigma Black-Belt Training through SBTI

United States Navy
Electronic Technician School – 18 months
Weather Forecasting School – 30 weeks