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Google Update – Mobile Friendly Ranking Factor

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On April 21, 2015 Google is preparing to launch an update that will use mobile friendly design as a ranking factor for smartphone users.

Read the article by Google letting us know about the changes and importantly for us the reasons why.

Some are using terms like the mobile SEO-apocalypse, but what does it really mean?  If you are reading a blog like mine, I hope that means you already understand the mobile traffic on your site.  The change will ...

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Star Trek – Leonard Nimoy and Branding

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Let me first start by saying how much Star Trek’s Leonard Nimoy will be missed by us fans.  I have always been a huge Spock fan.

Why was Spock and the other Star Trek characters so memorable to us even years later?  The answer is simple, personal branding.

Consider the image below.  What kid did not do this hand symbol with their friends growing up?  I have to admit, our family was doing this symbol just last night when we were spending ...

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WordPress Themes – Great Starting Point

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Wordpress themes already coded make a great starting point for a new website redesign.

If you can find a theme already built that comes very close to what you would like to see for your company, you may end up saving thousands in development costs.  A good developers time is very expensive and for a small company that can be almost crippling to getting a new website up.

I won’t even mention the price tag for development, as it can get up ...

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Google Analytics Conversion Tracking and Referral Exclusions

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Google Analytics conversion tracking can be a fickle tool if you are setup properly.  I ran into an issue this week where I had setup a store and all of a sudden some campaigns were not getting credit.

In the past most sites had transactions going through their own site and their own payment processing back end.  Recently there has been a trend to utilize third party payment tools in order to help reduce the risk of customer data being hacked.  By ...

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Avoid Google Scams

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Google has built a well known brand name and unfortunately that means the unscrupulous folks are very much willing to use that name nefariously to make money.

I have had a few clients call me to ask if some phone calls were legitimate.  Unfortunately they told these small businesses they could not guarantee their business listings would remain listed with Google search if they did not pay money.

Google does do paid listings, but that is for advertising, not to be listed organically.  Paid ...

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