Google has built a well known brand name and unfortunately that means the unscrupulous folks are very much willing to use that name nefariously to make money.
I have had a few clients call me to ask if some phone calls were legitimate. Unfortunately they told these small businesses they could not guarantee their business listings would remain listed with Google search if they did not pay money.
Google does do paid listings, but that is for advertising, not to be listed organically. Paid listings also use AdWords, not some annual fee or lifetime fee to be listed. Thankfully my clients know enough to call me instead of falling into the trap.
Even if you do not have a digital marketer on retainer for your business, there are still some ways to avoid being scammed.
You can avoid Google scams by following a few simple rules.
- Ask the company for there Better Business Bureau information so you can verify they are legitimate.
- Ask for references from three local businesses you can call. You should ask any vendor for references and then follow up on them.
- Be skeptical of anyone claiming to be Google. Ask for a company phone number, website, and check up on them before you do any business.
- Check with a professional. Most any digital marketer will let you know if something seems off with the business if you ask.
Google recently has been using sales reps to call out to businesses for AdWords and to ensure businesses are taking advantage of Google services, but just be careful and ask questions before giving money to anyone.