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Email Metrics (KPIs) – Expanded

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Email Metrics (KPIs) – Expanded

One of the most popular posts on my blog over the past couple years has been my email metrics (KPIs) post from last year.  Measuring marketing programs is very important to organizations who are making investments in their business online.  Analytics helps to make those investments transparent to us.

I wanted to add some key performance metrics for emails you can do in order to get the next level or reporting on your campaign performance.  The information below is not only ...

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Google AdWords Livestream Update

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Google AdWords Livestream Update

Google recently gave a keynote speech on the new features and functions within Google AdWords for 2015.  See the speech below.

The new tools are meant to assist with the fractured customer journey which occurs with customers in today’s economy.  Example:  Over 50% of the searches from customers looking to buy an automobile take place on a mobile device before a purchase is made.  69% of travel searches occur while consumers are doing other activities such as waiting in line or during a ...

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Is WordPress Safe or Could Your Site Get Crushed?

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Is WordPress Safe or Could Your Site Get Crushed?

WordPress 4.1Is WordPress safe is probably a question anyone is asking after the most recent attacks to websites in recent months.  If you manage your own site or keep up with security news you will have noticed quite a few patches happening with WordPress recently.

The latest WordPress 4.2.1 patch notes are listed here.

Here is some context around the issues being addressed from WordPress themselves.

“A few hours ago, the WordPress ...

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Seth Godin’s Freelancer Class Assignment

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Seth Godin’s Freelancer Class Assignment

seth_godin_udemy_courseList of 10 Things You Deliver to Your Client: Assignment from Seth Godin’s Freelancer Course.  I was fortunate enough to have my question chosen by Seth for his most recent course.  One of my assignments is to put together a list of 10 things I deliver to my clients other than simple things such as being a good digital marketer.  I have my list from the class below.

  1. Respecting deadlines – ...

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Google Update – Mobile Friendly Ranking Factor

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On April 21, 2015 Google is preparing to launch an update that will use mobile friendly design as a ranking factor for smartphone users.

Read the article by Google letting us know about the changes and importantly for us the reasons why.

Some are using terms like the mobile SEO-apocalypse, but what does it really mean?  If you are reading a blog like mine, I hope that means you already understand the mobile traffic on your site.  The change will ...

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