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Star Trek – Leonard Nimoy and Branding

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Let me first start by saying how much Star Trek’s Leonard Nimoy will be missed by us fans.  I have always been a huge Spock fan.

Why was Spock and the other Star Trek characters so memorable to us even years later?  The answer is simple, personal branding.

Consider the image below.  What kid did not do this hand symbol with their friends growing up?  I have to admit, our family was doing this symbol just last night when we were spending ...

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WordPress Themes – Great Starting Point

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Wordpress themes already coded make a great starting point for a new website redesign.

If you can find a theme already built that comes very close to what you would like to see for your company, you may end up saving thousands in development costs.  A good developers time is very expensive and for a small company that can be almost crippling to getting a new website up.

I won’t even mention the price tag for development, as it can get up ...

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Google Analytics Conversion Tracking and Referral Exclusions

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Google Analytics conversion tracking can be a fickle tool if you are setup properly.  I ran into an issue this week where I had setup a store and all of a sudden some campaigns were not getting credit.

In the past most sites had transactions going through their own site and their own payment processing back end.  Recently there has been a trend to utilize third party payment tools in order to help reduce the risk of customer data being hacked.  By ...

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Avoid Google Scams

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Google has built a well known brand name and unfortunately that means the unscrupulous folks are very much willing to use that name nefariously to make money.

I have had a few clients call me to ask if some phone calls were legitimate.  Unfortunately they told these small businesses they could not guarantee their business listings would remain listed with Google search if they did not pay money.

Google does do paid listings, but that is for advertising, not to be listed organically.  Paid ...

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How to remove your IP from Google Analytics

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How to remove your IP from Google Analytics data.

For small businesses who do not get large amounts of monthly traffic, having 10-20 employees visiting your site each day can have an impact on analytics data.

Analytics data is very important in helping us understand our audience and their needs.  If we have employees visiting the site each day, that is good, but it can muddy the waters a bit.

Google has some great demographic and interest data on your customers, but we ...

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